COWI's corporate design covers everything from brochures, newsletters and websites to reports, exhibition materials, signage on buildings and decoration of our vehicles.
The target group is professional users
The corporate visual identity system addresses employees, collaboration partners and customers. It sets out a series of guidelines for the correct use of logos, colours, typography and illustrations.
The pages contain templates which may be downloaded by professional users, and the Corporate visual identity system therefore requires users to have a basic knowledge of design and design terms.
The guidelines in the Corporate visual identity system must be followed in order to strengthen the company's identity and to support COWI's brand and communication across national borders and COWI group companies.
Read more about why we have a Corporate visual identity in the PowerPoint presentation from the right hand box.
Exemptions from COWI's Corporate
visual identity
Certain publications, advertisements and events may be exempted from COWI's Corporate visual identity. This includes magazines targeted towards an outside audience such as Feature, employee magazines or job campaigns. In these cases, certain conditions for the particular media, campaign or event have precedence over the system.
However, the design will always have
a basis in the elements of COWI's Corporate visual identity, such as the typography or photo style. The company logo must always be included as well. Decisions to deviate from the established design rules will be made by the design manager.
