The images featured in COWI's media are a mixture of news, genre, product and documentary images - preferably featuring people.
Genre imagesAuthentic images of people engaged in dialogue and communication. ‘Soft’ atmospheric images that convey atmosphere and dynamism.Technique: Take photographs in daylight with a small picture camera, using an 80 mm optic and a small depth of focus which gives a spontaneous feel to the image. Usage: Brochures, loose leaves, website PR and other advertisements.
News imagesCOWI prioritizes reliable images taken in situ, e.g. of actual events. Images must never look as if the event portrayed in them has been set up for the benefit of the photographer. A small 'slip-up' in the image is acceptable, such as a hand, a bird or part of a car at the edge of the picture, so that readers can see that COWI employees are part of a greater whole which may not necessarily be visible in the image. Viewers are welcome to build on the story happening outside the field of view. Technique: As a general rule, use a wide angle from 28 mm to 45 mm. This will add to the sense of immediacy. Aperture speed 1/15 and 1/30 seconds. Use flash with care as it has a tendency to result in studied and overly dramatic scenes that threaten to impair the image's sense of atmosphere and reliability. Usage: Newsletters, magazines, annual reports, COWI profile. Product images Always use professional photographers. Documentary images Images taken for documentary purposes. Technique: Digital/standard camera. Usage: Reports only.Published: 12.06.2007