Photo: Foto CD (div. 1)

Strategy and business development 

When a public or private utility is planning to invest in a new market, it needs to price the service, assess future sales and decide upon the level of investment. That means a strategy and a business plan.
COWI helps clients undertake analyses of new business areas and develop business plans prior to entering specific markets.

 

Decision support

Establishing an optical fibre-network is a complex and costly task. A fibre-based broadband net typically requires heavy investment. Such an investment must be founded on a solid decision base and supported through technical, legal and financial competences throughout its implementation.

 

Services

We help our clients obtain knowledge about their customers’ preferences and demand for the product, establish a business case and undertake all financial calculations before management takes the final decision on market entry or not.

COWI uses advanced econometric methods for analysing demand and price sensitivity.
 

Consumers

Knowledge about the end-users’ demand and willingness to pay for services/products enables decision-makers to choose the right combination of services and price to ensure stable and financially viable services.

Tools

Therefore, affordability and willingness-to-pay analyses are important. We apply quantitative financial tools and simulate business cases and the importance of various service and price strategies on the profitability of the business case.