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This design guideline describes the basic elements of COWI's corporate visual identity and how to unfold the design in online and offline media. The guideline targets graphic designers, agencies and others working with design or production of marketing and communication materials.
The guideline consists of four chapters; basic elements, stationery, marketing materials and brand extensions, each dealing with specific topics within COWI's corporate visual identity. The guideline must be used consistently as incorrect usage will weaken COWI's overall expression.
COWI is working on pre-defined templates for to standardise and centralise design services. In this way COWI ensure a consistent high quality, lower cost and accurate marketing material.
Please contact COWI's Graphic Design Centre and Global Brand Marketing if you have questions