360 Symbol - ROI 

Photo: COWI

The graphic element – ROI (Return On Investment) – highlights our customer’s return on investment with the 360° circle. COWI's promise to our customers is value creation, and by using our 360° mindset we create coherence in projects, for our customers and ultimately for the society at large. The ROI is to be used as a communication element, never as a stand alone graphic element. Only use the ROI element when communicating the return on investment COWI is creating and do not use the ROI element too much in your material.

Colour use
The primary colour for the ROI is the COWI orange. Secondary colours are the other primary colours. 

    ROI with text

  • Colour use
    The ROI, the text in the ROI and the lines extending from the ROI must be in the same colour.
  • Text extending out of the ROI
    Title in Black 100 per cent and text in Black 80 per cent. The text has to be distributed evenly around the ROI.

Size and scalingHelvetica 35 thin only for large size.
Helvetica 45 light and Helvetica 55 medium for smaller sizes.
If the ROI is chosen as a graphic element, please make sure it is displayed in a proper size.


    Do’s and don'ts

  • Always use the same colour for the text as for the ROI
  • Never use more than one return on investment statement in the ROI
  • Always choose a short, to-the-point statement
  • Never rotate the ROI
  • Never use the ROI on confused background
  • Make sure to display the ROI in a proper size

LAST UPDATED: 14.12.2011