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Becoming COWI 

Photo: COWI
All new companies within COWI will go through a transparent brand transition process towards becoming COWI.

We do not have a “one size fits all” brand integration process. Instead, we use specific Brand Architecture tools to plan each company’s process.

The Brand Architecture toolsTo prepare the individual brand integration process, we use different Brand Architecture tools. The Brand Architecture Toolbox gives an overview of the tools and explains in details how to use them. Download our Brand Architecture Toolbox in the right-hand box.

Brand Transition ChecklistsIn order to follow the steps in the brand transition process, a Brand Transition Checklist is developed depending on the new company's brand integration process. Read more about these and download them in the right-hand box.

LAST UPDATED: 15.11.2011