In cooperation with NCTech Ltd, COWI A/S ("COWI") conducts a nationwide photograph of roads and their surroundings with 360° panoramic images in Iceland.
The Street photos are recorded at street level from cars, on which a 360° camera is mounted. The Street photos are recorded with approx. 7 m between the images and for each image the camera position and time of shooting are recorded. The Street photos have a resolution of 60 Megapixels and all faces and license plates of cars are blurred.
The Street photo coverage includes all publicly accessible roads and parking lots in Iceland. Private roads are not photographed.
The photography is done from cars driving on the road network. Everything that is visible from the road will thus be visible in the Street photos. Blur of all faces and license plates of cars is carried out as an irreversible part of data processing.
Photography is generally conducted in the period May-September. Some photographs are carried out outside this period, e.g. in connection with testing equipment or re-photographing stretches.
Street photos are part of a commercial database, which is licenced to public authorities and private companies, who can use the images as documentation and to streamline workflows.
Street photos are used by, among others:
COWI makes Street Photos available through license agreements, which generally do not give customers the right to publish Street Photos on publicly accessible Internet pages, except for individual images to illustrate or document specific facts.
This privacy notice applies solely to COWI's (hereinafter "we", "us", "our") processing of personal data in relation to COWI MultiViewer. The information contained in this privacy notice may be changed without notice, hence the applicable privacy notice at any given time will be available at www.cowi.com/ice.
COWI A/S, Parallelvej 2, 2800 Kongens Lyngby, Denmark, +45 56 40 00 00, dataprivacy@cowi.com is the data controller responsible for the processing of personal data in relation to this privacy notice.
We process personal data in connection with our street view products (COWI MultiViewer), which are offered to public authorities and private organizations for professional use. The processing of street images and the associated personal data is used to provide tools to public authorities and private organizations for documentation purposes and to improve a wide range of workflows for these end users.
In the process of data collection, we may process personal data such as images of buildings, roads, address registration, as well as the date and time the images were taken. In this context, there may be images of individuals and license plates, which are blurred using algorithms. Before blurring the license plates, we may use them to improve the algorithms' blurring techniques and then delete the information.
The legal basis for processing this personal data is our legitimate interest (GDPR Art. 6(1)(f)) in offering tools to public authorities and private organizations for documentation purposes and to improve a wide range of workflows relating to urban development and planning, for example. Furthermore, it is in our legitimate interest (GDPR Art. 6(1)(f)) to process license plates to improve our blurring techniques.
The personal data is collected from predefined publicly accessible roads, paths, and areas in accordance with applicable legislation. Road information is sourced from Vegagerðin and Open Street Map.
The personal data mentioned in section 2 may be disclosed to the following categories of recipients, if required by law or if the disclosure is lawful:
As part of our business operations, personal data may be disclosed to external suppliers, including independent data controllers and data processors.
We may transfer the personal data mentioned in this privacy notice to a third country (a country outside the EU/EEA). We have implemented the necessary and appropriate safeguards to protect this transfer of personal data. A copy of these safeguards can be requested from dataprivacy@cowi.com.
The processing of personal data in relation to COWI MultiViewer is carried out until the collection and blurring of data is completed. This process typically takes 6 months, after which the information is deleted or blurred.
Under applicable law, you have a number of rights regarding our processing of your personal data, including the right to access, the right to request rectification, the right to request erasure, the right to request restriction of processing, the right to data portability, the right to object, and the right not to be subject to automated decision-making. Further information regarding these rights can be found at cowi.com/privacy If you wish to exercise your rights, please contact gadefoto@cowi.com.
If you wish to lodge a complaint regarding our processing of your personal data, please contact gadefoto@cowi.com. You also have the option to file a complaint with Persónuvernd (The Icelandic Data Protection Authority).